About Tyrian Purple: Leaders in AI-Driven Digital Solutions

How It Started

In the whirlwind of tech and AI, our founders Saravanan Balasundaram and Mark Felsinger saw the need for strategic, user-centric solutions amidst the rise of generative AI and conversational AI platforms.

Before Tyrian Purple emerged, our founders spent several years in tech and AI, grappling with challenges like data overload, insufficient resources, and the complexity of manual processes.

Navigating the tides of a fast-paced digital landscape, Saravanan and Mark crafted Tyrian Purple, a venture that partners with companies to enhance their strategic digital and AI journey.

Saravanan with a rich history in talent acquisition for large organizations, brought his expertise in consulting and understanding future talent trends. Mark, adept in business excellence, contributed his insights into transforming startups with agility for growth and scale.

Together, they are building Tyrian Purple — to empower companies with strategic, AI-driven talent solutions that strengthen business process with speed, accuracy, agility and efficiency.

Their combined vision shapes Tyrian Purple's mission: to understand, advise, and offer solutions that transcend traditional service metrics, enabling seamless growth and innovation.

Our Leaders

Saravanan Balasundaram

Saravanan Balasundaram (Saran) is the founder and CEO of Han Digital Group, which includes Han Digital Solution and ResearchFox Consulting. Under his dynamic leadership, these companies have emerged as leaders in talent consulting and market research delivering sustainable results and invaluable insights to global clients.

He has been instrumental in enabling numerous Global Captive Centers (GCCs) to locate, set up, and attract top talent. Additionally, he has formed strategic talent consulting partnerships with BFSI leaders and Fortune 20 product companies. His efforts with industry bodies have positioned India as a leading business destination, and his expertise spans key global regions, including Central and Eastern Europe, the Middle East, APAC, and beyond.

Leveraging his extensive expertise, Saran co-founded Tyrian Purple to address emerging challenges in Artificial Intelligence (AI) and Machine Learning (ML). His passion for the IT-BPM industry and its evolving talent landscape fuels his commitment to automation, process excellence, and technological advancements. His leadership at Tyrian Purple embodies a commitment to excellence and a vision for a future driven by AI and ML innovation.

Mark Felsinger

Leveraging over 20 years of experience in business process management, Mark has successfully built and lead diverse global teams and scaled multimillion-dollar businesses working with Fortune 500 customers across various industries like High Tech, Transportation, Media, E-commerce, and Retail.

Using his extensive experience, Mark co-founded Tyrian Purple to partner with customers addressing their need for speed, agility, flexibility, delivering true value addressing new challenges head on, working on projects in areas of Artificial Intelligence (AI), Machine Learning (ML) and other new age businesses. His vision for Tyrian Purple is to be a partner of choice for all their customers and to provide a great place to work for their teams.

Mark combines his professional acumen with a passion for building cohesive teams. His background as a sports enthusiast informs his leadership style, emphasizing resilience and embodying the pioneering spirit that defines Tyrian Purple.

Core Values and Operational Philosophies

Agile

Quality

Proactive

Flexible

Cost Effective

Adaptable

Why Tyrian Purple?

Inspired by the ancient dye known for its rarity and value, Tyrian Purple infuses excellence and exclusivity into business solutions to ensure your company reaches excellence.

Tyrian Purple operates at the nexus of agility, flexibility, and innovation and aspires to be the industry leader by providing unwavering customer-centric services.

We can do so, only because of our brilliant team.

Our Team

At Tyrian Purple, we’re united by a customer-first ethos, with our delivery leaders bringing a history of service distinction across diverse domains such as AI-driven annotation, comprehensive content management, meticulous labeling, and innovative customer experience design.

Leveraging their deep industry insights, we tailor solutions that enhance every facet of our partnerships. Our team is dedicated to exceeding expectations, blending human expertise with transformative techniques to architect, build, and scale exceptional customer journeys, no matter the size of your ambition or enterprise.

Embracing the spirit of collaboration, we cherish the partnership journey, whether you’re an emerging business or a multinational brand.

About Us